Vitruvian Man in London

Thank you for all the support at the Indie Beauty Expo London 2018!


It’s been amazing and exhausting. Just 3 days into our London debut and we are buzzing!

Feeling truly nervous and full of trepidation, we unveiled our range at London’s first-ever Indie Beauty Expo Show at The Truman Brewery this week.

The vibe at the show was great and it was inspiring to see so many new pioneering beauty brands from across the world. Although we felt a tweak of worry about the placement of our stand – it didn’t seem to affect the interest. We sold out!!

“London calling”


Beyond the sales, customer feedback was truly heartwarming. I know as Vitruvian Man grows, this direct feedback may become more distant but I know I want to find a way to keep listening and developing as a result.

Probably the best universal reaction was to our packaging design (thank you!) and also our commitment to use natural ingredients and support male mental health charities – more on this topic next week.

So for now, a huge thank you for everyone that supported us and don’t forget our special website discount code of INSTANOW still applies until the end of October – to celebrate our arrival in London!

Next stop……. 17th – 18th November:


See you there!

We're currently avaliable in the UK, US and Hong Kong. For EU customers, please visit Zalando. Signed up for our newsletter and we'll let you know when we're available in your country. Dismiss